Jeans: now with bum sizes
Women are no longer in for a bum steer in jeans sizing – with a new range of denims based on “butt fit”.
Sydney designer Gill Milligan is the mastermind behind the design, which mimics bra sizing.
“It’s the bra for your bum,” Mrs Milligan said.
The Sweet Cheeks Fit System by Milk and Honey is currently available in A-fit for boyish figures with a smaller backside and B-fit for curvier figures.
“Like you have a 10A or 10B in a bra you have a 10A or 10B in these jeans,” she said.
The Bondi mother-of-two said she had developed the jeans over 18 months after desperate calls for “denim that fits”. (news)
